Transparent about who we work with.
Our engagement policy isn't hidden in a legal document. It's here, openly stated, because principled partnerships require clarity.
Selective by design.
MADNESS is a technology and innovation firm built on principles. Our ethos — Consideration for Life, Unwavering Integrity, Limitless Thinking with Mindful Action, and Selective Engagement — actively governs our business decisions, including which clients and industries we serve. We operate according to principles rooted in Islamic ethics, which align with universal values: fairness, transparency, the avoidance of harm, and respect for human dignity. This policy exists so there are no surprises — for us or for you.
Industries we respectfully decline.
We decline engagements with organizations whose primary activities fall within the following categories.
01
Interest-Based Financial Services
Conventional banks with interest-based lending, traditional insurance providers, mortgage lenders, and investment firms dealing in speculative derivatives, short selling, or margin trading.
Why
We avoid business models built on interest and excessive speculation, which we consider exploitative and economically destabilizing.
02
Harmful Consumables
Alcohol production, distribution, and retail; pork and pork-derived product manufacturing; tobacco and vaping products; recreational cannabis production and dispensaries.
Why
We do not support industries that profit from substances widely recognized as harmful to physical health and social well-being.
03
Gambling & Adult Entertainment
Casinos, betting agencies, lotteries, gambling equipment manufacturers, or pornography production and distribution.
Why
These industries exploit human vulnerability and promote behaviors that harm individuals, families, and communities.
04
Weapons & Arms
Manufacturers of firearms, missiles, and military combat equipment, or arms dealers and traders.
Why
We choose not to contribute to industries whose core business involves instruments of violence and destruction.
05
Unethical Biotechnology
Human cloning research or genetic engineering that violates widely accepted bioethical standards without therapeutic justification.
Why
We support scientific progress that respects human dignity and the natural order.
06
Advertising for Excluded Industries
Marketing agencies whose primary focus is promoting alcohol, gambling, conventional banking, or any other industry listed in this policy.
Why
We extend our ethical standards to those who actively amplify the reach of harmful industries.
07
Non-Compliant Trading & Commodities
Gold and silver futures trading without immediate physical exchange, or currency trading involving leverage, swap fees, or delayed settlement.
Why
We adhere to principles requiring fairness and transparency in commodity and currency exchange.
08
Exploitative or Deceptive Media
Production companies whose primary output glorifies violence, immorality, or content designed to deceive or manipulate audiences.
Why
We believe media has a responsibility to inform, inspire, and elevate — not exploit.
The freedom to choose.
If your organization operates in the areas above, we will respectfully decline to work together. This is not a judgment on individuals — it is a reflection of our commitment to principled engagement.
If you're unsure whether your organization aligns, we encourage you to reach out. We're happy to have an open conversation.
If your organization does align, you can be confident that when we choose to work with you, we're fully committed — because we chose to be here based on shared values.
We are not attempting to impose our values on others. We recognize that businesses operate within diverse legal and cultural frameworks. But as a company, we have both the responsibility and the privilege to choose who we partner with. This policy allows us to do so transparently.
View our EthosWork with us
Tell us what you need.
Direct and honest. We'll tell you upfront if we're the right fit — and if we're not, we'll tell you that too.