# MADNESS > MADNESS is a Dubai-based AI strategy and innovation consulting firm. We work with founders and C-suite executives across the UAE to figure out exactly what to build, where to start, and how to execute on AI — then we do it with them. Services span AI feasibility pilots (Explore), hands-on innovation workshops (Innovate), ongoing advisory (Advise), and failing project recovery (Rescue). MADNESS holds the Dubai AI Seal, the official verification from the Dubai Centre for Artificial Intelligence. ## Services - [AI Pilot Programs & Feasibility Testing Dubai | MADNESS](https://madness.tech/explore): Test your AI hypothesis before you build. We design focused AI pilot programs — 1-4 weeks, AED 15,000-50,000 — and give you real evidence to make a go/no-go decision with confidence. - [AI Innovation Workshops for Leadership Teams | MADNESS](https://madness.tech/innovate): Every MADNESS workshop produces a working prototype, concrete roadmap, or portfolio of strategies — not inspiration that evaporates by Monday. Three formats for leadership teams in Dubai and the UAE. - [AI Advisory for Founders & Executives | MADNESS](https://madness.tech/advise): A thinking partner for founders and C-suite executives navigating real AI decisions — without the vendor agenda. Technology Intelligence, Innovation Architecture, and Strategic Counsel, Dubai and UAE. - [Failing AI Project Assessment & Recovery | MADNESS](https://madness.tech/rescue): Your AI project is failing. We assess the damage in 5-7 days — AED 15,000-25,000 — and give you a clear fix, pivot, or kill recommendation you can defend to your board. ## Innovate Workshops - [AI Prototype Workshop Dubai — 3 Hours | MADNESS](https://madness.tech/innovate-sprint): Turn an AI idea into a working proof-of-concept in one afternoon. The MADNESS Sprint workshop runs 3 hours, 6-12 participants, AED 3,500-5,000. Book your Sprint in Dubai. - [Innovation Strategy Reset Workshop Dubai | MADNESS](https://madness.tech/innovate-reset): Your innovation efforts keep stalling. Find out why — and clear the path forward — in a 4-hour Reset workshop. AED 7,500-10,000, 10-15 participants. Dubai and the UAE. - [Build an Innovation Strategy Portfolio in 4 Hours | MADNESS](https://madness.tech/innovate-catalyst): Build a portfolio of 3-4 fully developed innovation strategies in a single 4-hour session. The Catalyst workshop is designed for leadership teams navigating strategic uncertainty. AED 15,000+. ## Advisory - [AI Technology Briefings for Senior Leaders | MADNESS](https://madness.tech/advise-technology-intelligence): Ongoing AI and technology intelligence calibrated to your industry, your competitors, and your actual decisions — not generic enterprise research. Part of MADNESS Advisory in Dubai and the UAE. - [Make Innovation Repeatable, Not Accidental | Advisory | MADNESS](https://madness.tech/advise-innovation-architecture): Most organizations can innovate once. We help you make it systematic — building the structures, incentives, and workflows that make innovation repeatable, not accidental. Part of MADNESS Advisory. - [Senior AI Strategy Advisor Dubai | MADNESS](https://madness.tech/advise-strategic-counsel): Direct AI strategy advisory for founders and C-suite executives across Dubai and the UAE. No vendor agenda, no strategy decks — a senior thinking partner who tells you what they actually think. ## Case Studies - [Client Case Studies | AI, Innovation & Digital Transformation | MADNESS](https://madness.tech/case-studies): Three engagements: an AI coaching platform for a global psychology institution, technology recovery and rapid prototyping for a UAE government organization, and a pro-bono digital transformation strategy for a special needs school in Dubai. - [Case Study: Building an AI Coaching Platform for VIA Institute | MADNESS](https://madness.tech/case-study-via-institute): MADNESS worked with VIA Institute on Character to design and build Viana — VIA's first commercial AI coaching product. Built on a safety-first architecture with clinical psychologists, coaches, and a physician. - [Case Study: Technology Recovery for UAE Government Organization | MADNESS](https://madness.tech/case-study-uae-government): MADNESS assessed and recovered a stalled technology program for a UAE government-linked organization — resolving vendor issues, rebuilding data architecture, and delivering a public-facing interactive kiosk application within two weeks. - [Case Study: Digital Transformation Strategy for Al Noor | MADNESS](https://madness.tech/case-study-al-noor): Pro-bono digital transformation strategy engagement for Al Noor Rehabilitation & Welfare Association. MADNESS conducted deep-dive process interviews across every operational function and produced detailed business requirements documentation. ## Company - [AI Strategy & Innovation Consulting Dubai | MADNESS](https://madness.tech/): MADNESS helps leaders in ambitious organizations across Dubai and the UAE figure out exactly what to build, where to start, and how to execute on AI — then we do it with you. - [About MADNESS | Rakan Brahedni | Technology & Innovation Consulting Dubai](https://madness.tech/about): MADNESS is founded by Rakan Brahedni — 20 years in digital strategy, technology, and innovation across Nestlé, LEGO, Dubai Future Foundation, and the UAE Government. Based in Dubai. - [Get in Touch | MADNESS](https://madness.tech/contact): Tell us what you're dealing with. We read every message ourselves and respond within one business day. If there's a fit, we'll tell you which engagement makes sense. If there isn't, we'll tell you that too.